These days you’ll find the word “collagen” in just about everything from eye-shadows to bath soaks. Spin doctors have worked out that consumers go crazy for all things collagen related and with good reason. Collagen is amazing for your skin, hair and nails but you have to be smart about it. Your body can’t absorb collagen through your skin. Yep, sorry - that “infused with collagen” moisturiser or shampoo you bought is doing diddly-squat for your skin. I see this mis-information being perpetuated all over the place. Even by industry people who should (and probably do) know better. Collagen topical treatments don’t work because collagen is a protein containing combinations of amino acids. Collagen amino acid chains are too long to penetrate through skin. It has to be eaten and delivered to your body from the inside out - the way nature intended. All those creams and serums promising collagen benefits might offer short term plumping from moisturisation or contain other ingredients with superficial benefits but the collagen can’t penetrate down to your lower dermis levels where age and time is robbing you of your precious collagen. That can only be done with ingestibles. You can work out which collagen companies aren’t to be trusted. Google “collagen bath soak” and avoid every company promoting these products. They’re a waste of money.